Content now sits at the very centre of your website, and new and engaging content appeals to both visitors and search engines alike.
Using a CMS (Content Management System) should make it easy to update your website content, but to make the best use of your CMS, it is essential that it is designed with content adjustment in mind.
No, it is not impossible, but the key word is balance and in order to find that fine point that optimally serves all of the above, you first need to determine your priorities.
A quick and easy interface to update, add and remove content. Updating the website may not be a daily occurrence, therefore it should be intuitive and easy to pick up on an irregular basis, even for those inexperienced with web programming.
An engaging site that is informative, easy to navigate and guides them towards the purpose of their visit.
Clear navigation and regularly updated content.
Designing an interactive, dynamic and engaging website too often means that we compromise its’ ease of use for administrators. In turn the site is not updated frequently enough and we lose search engine ranking.